Video & Motion
Indian Institute Of Architects
The Indian Institute of Architects (IIA) is the national body of architects in India. Established in 1917, its primary role is to promote the profession by organizing and uniting architects to advance the aesthetic, scientific, and practical efficiency of the profession.
Year :
2025
Industry :
Architecture & Design
Client :
Indian Institute Of Architects
Project Duration :
2 Weeks
Problem :
The Indian Institute of Architects (IIA) Mumbai needed to announce a national architectural design competition for its new headquarters.
The goal was to create a video that would inform and inspire its 30,000+ members to participate. The challenge was to communicate the purpose and key details of the competition in a visually engaging way.
Solution :
A concise and dynamic video that used high-quality visuals of Mumbai and bold, animated text. The video effectively combined a sense of movement with clear information, transitioning from cityscapes to satellite maps of the proposed HQ location.
This approach ensured the message was both memorable and informative, driving engagement and excitement for the event.
Challenge :
The main challenge was to balance creative artistic expression with the clear delivery of factual information in a short and impactful video.
The visuals had to be both aesthetically pleasing and relevant to the theme of architecture and the city of Mumbai.
Summary :
The video was a successful tool for announcing the national architectural design competition. By blending captivating visuals with crucial details, it created an engaging and effective piece of content.
The project demonstrates how a well-executed, short-form video can communicate a complex message and generate interest for a professional initiative.
More Projects
Video & Motion
Indian Institute Of Architects
The Indian Institute of Architects (IIA) is the national body of architects in India. Established in 1917, its primary role is to promote the profession by organizing and uniting architects to advance the aesthetic, scientific, and practical efficiency of the profession.
Year :
2025
Industry :
Architecture & Design
Client :
Indian Institute Of Architects
Project Duration :
2 Weeks
Problem :
The Indian Institute of Architects (IIA) Mumbai needed to announce a national architectural design competition for its new headquarters.
The goal was to create a video that would inform and inspire its 30,000+ members to participate. The challenge was to communicate the purpose and key details of the competition in a visually engaging way.
Solution :
A concise and dynamic video that used high-quality visuals of Mumbai and bold, animated text. The video effectively combined a sense of movement with clear information, transitioning from cityscapes to satellite maps of the proposed HQ location.
This approach ensured the message was both memorable and informative, driving engagement and excitement for the event.
Challenge :
The main challenge was to balance creative artistic expression with the clear delivery of factual information in a short and impactful video.
The visuals had to be both aesthetically pleasing and relevant to the theme of architecture and the city of Mumbai.
Summary :
The video was a successful tool for announcing the national architectural design competition. By blending captivating visuals with crucial details, it created an engaging and effective piece of content.
The project demonstrates how a well-executed, short-form video can communicate a complex message and generate interest for a professional initiative.
More Projects
Video & Motion
Indian Institute Of Architects
The Indian Institute of Architects (IIA) is the national body of architects in India. Established in 1917, its primary role is to promote the profession by organizing and uniting architects to advance the aesthetic, scientific, and practical efficiency of the profession.
Year :
2025
Industry :
Architecture & Design
Client :
Indian Institute Of Architects
Project Duration :
2 Weeks
Problem :
The Indian Institute of Architects (IIA) Mumbai needed to announce a national architectural design competition for its new headquarters.
The goal was to create a video that would inform and inspire its 30,000+ members to participate. The challenge was to communicate the purpose and key details of the competition in a visually engaging way.
Solution :
A concise and dynamic video that used high-quality visuals of Mumbai and bold, animated text. The video effectively combined a sense of movement with clear information, transitioning from cityscapes to satellite maps of the proposed HQ location.
This approach ensured the message was both memorable and informative, driving engagement and excitement for the event.
Challenge :
The main challenge was to balance creative artistic expression with the clear delivery of factual information in a short and impactful video.
The visuals had to be both aesthetically pleasing and relevant to the theme of architecture and the city of Mumbai.
Summary :
The video was a successful tool for announcing the national architectural design competition. By blending captivating visuals with crucial details, it created an engaging and effective piece of content.
The project demonstrates how a well-executed, short-form video can communicate a complex message and generate interest for a professional initiative.